If there is no Business Continuity plan implemented and the organization in question is facing a rather severe threat or disruption that may lead to bankruptcy, the implementation and outcome, if not too late, may strengthen the organization's survival and its continuity of business activities (Gittleman, 2013).
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The Government of Canada provides some great information in respect to Business Continuity. Their defintion available here is :
Critical services or products are those that must be delivered to ensure survival, avoid causing injury, and meet legal or other obligations of an organization. Business Continuity Planning is a proactive planning process that ensures critical services or products are delivered during a disruption.
A Business Continuity Plan includes:
A Disaster Recovery Plan deals with recovering Information Technology (IT) assets after a disastrous interruption. Both imply a stoppage in critical operations and are reactive.
Recognizing that some services or products must be continuously delivered without interruption, there has been a shift from Business Resumption Planning to Business Continuity Planning.
A business continuity plan enables critical services or products to be continually delivered to clients. Instead of focusing on resuming a business after critical operations have ceased, or recovering after a disaster, a business continuity plan endeavors to ensure that critical operations continue to be available.